YOUR
PRODUCT
PRODUCT
Your product title will appear here
Your Item Highlight adds useful context at the moment of comparison.
★★★★★ 128
$00.00
Amazon titles change July 27, 2026
Every character
has a job now.
Amazon is cutting most product titles to 75 characters and adding a searchable 125-character Item Highlight. Make both fields earn the click before an automatic rewrite makes the decisions for you.
Independent service. Not affiliated with Amazon.
New format begins
JUL 27
Non-media categories
Item Name
58 / 75
Field & Fold Linen Sheet Set for Hot Sleepers, Queen, Sand
Clear product + shopper outcome + essentials
Item Highlight
116 / 125
Naturally breathable linen softens with every wash for relaxed, cool sleep through warm nights and changing seasons.
Specific, useful and written for a person
Compliance is the floor.
Persuasion is the point.
75
characters for titles
125
characters for Item Highlights
14
days to review AI changes
1
chance to make the click
Free 75/125 checker
See what your listing says
at search speed.
Paste your proposed title and Item Highlight. You’ll get live character counts, a search-result preview and a quick message check.
The search shift
Keywords still matter.
Meaning matters more.
Amazon product discovery is evolving beyond exact keyword matching. Modern search increasingly interprets context, use cases and the problem a shopper is trying to solve.
One product. Two ways to search.
Traditional search
powdered peanut butter
Human-centered search
what can I add to smoothies for more protein?
A strong listing gives Amazon—and the shopper—enough context to connect both searches to the same useful product.
Title
Clearly identify the product and its most important differentiator.
Item Highlight
Connect the product to a useful outcome, use case or reason to choose it.
Keywords
Preserve the strongest discovery terms without sacrificing readability.
Human Judgment
Decide which information deserves the limited space—and what does not.
The goal is not fewer keywords. It is more meaning per character.
The new copy problem
Shorter does not automatically mean stronger.
Amazon’s AI can make a title fit. It cannot reliably decide which detail matters most to your shopper, what makes your product different or how to preserve your brand’s point of view.
The Item Highlight is not a drawer for leftover keywords. It is searchable, visible beside your title and built for comparison. That makes it a small field with an unusually important job.
The human audit
A sharper listing,
not just a shorter one.
Signature service
The 75/125 Edit
A focused human review and rewrite of the two fields shoppers will see together under Amazon’s new title format.
$149
per ASIN
Request your edit
One revision included. No ranking or sales guarantees.
01
Current-copy diagnosis
What is helping, what is crowding the message and what could be lost in an automatic rewrite.
02
Human-written 75-character title
A concise title that prioritizes product identity, meaningful discovery terms and clarity.
03
Human-written 125-character Item Highlight
A useful comparison message that adds value instead of repeating or keyword-dumping.
04
Message-priority notes
A plain-English explanation of the choices, plus one revision after your review.
What good looks like
Use the second field to add meaning.
Common AI result
Title
Northline Travel Mug, Stainless Steel, Blue, 16 Oz
Item Highlight
Travel Mug, Coffee Cup, Stainless Steel, Commuter Cup, Blue
Repeats the product. Adds little reason to choose it.The human edit
Title 63 / 75
Northline Leakproof Travel Mug with Easy-Clean Lid, Blue, 16 Oz
Item Highlight 122 / 125
Locks securely for bag-safe commuting, then comes apart quickly so every lid piece can be washed before tomorrow’s coffee.
Adds use context, differentiation and a practical payoff.Request an audit
Get your listing ready
before Amazon rewrites it.
Tell me about one ASIN. I’ll review the request and reply with availability and next steps before any payment is due.
✓ Human-written
✓ One revision
✓ Clear character counts
FAQ
Before you hand over
the characters.
What changed on Amazon?
According to Amazon’s June 10, 2026 seller announcement, titles in non-media categories must be 75 characters or fewer beginning July 27, 2026. A new searchable Item Highlight provides another 125 characters for materials or recommended use cases.
Why not accept Amazon’s AI recommendation?
You may decide its recommendation works. The audit gives you a human second opinion focused on clarity, differentiation and shopper persuasion before approving a change.
Is this an SEO or keyword-research service?
The signature audit considers the keywords and priorities you provide, but it does not include full keyword research. It focuses on making the new title and Item Highlight work together.
Do you guarantee better rankings or sales?
No. Amazon performance depends on many factors beyond copy. The service provides strategically written copy and clear reasoning, not performance guarantees.